Marketing Connections
Sponsored by Quaxar and The MarketWise Group
WorldCity News
HR Connections
- Human resources heads for Bacardi, Visa talk changing trends in Latin America
- Novartis talks about revamping career development programs to expand in Latin America, China and beyond
- Companies continue to look for best human resources strategies in Latin America
- 'Right-sourcing' requires patience, skill, says AA's Hernandez
- For Diageo's Foreman, managing change means avoiding 'awful-izing,' much more
- For Visa, the idea is moving beyond diversity to inclusion
- Cisco's Martin talks of tomorrow's employees, the 'Digital Natives'
- Club Med re-orienting staff to older clientele looking to be pampered
CEO Club
- Latin America heads of Clorox, Wendy's say they're looking for real experience, and a degree
- Electrolux discusses growing in Latin America and the region's changing consumers
- Datamining, online community building can generate more revenue from the same customers, says Quaxar's Azuela
- Taxes, corruption and ease of doing business key considerations for Latin American expansion
- Build a communications strategy, and stick with it, top executives say
- Clorox International''s Costello believes in 'feed forward' more than feedback
- Medical device maker Medtronic must blaze trail of constant innovation
- Corporate turnaround: Club Med shifting from 'stress of failure to excitement of success'
Global Connections
- Infrastructure, security key concerns in Latin America's mobile technology boom, say executives from SAP, Cisco
- Challenges, opportunities abound for companies looking to do business in Brazil
- Mobile workers present companies challenges and opportunities, say executives from Microsoft, Western Union
- Pitfalls and promises for Latin America in 2012 say experts from Aon, Florida International University
- Protecting personal, business information a key concern in a high-tech Latin America
- Miami Marlins, Fox Sports talk about current and future opportunities in Latin American sports
- Medtronic, Baptist Health South Florida see opportunity in Latin America's healthcare
- Portability, interconnectivity will be king in the Latin American technology industry
Trade Connections
- Global manufacturing could migrate from China back to the U.S., Mexico, argues Texas A&M's Lawrence
- China to play an important, but changing role in world trade in 2012, according to TD Bank's Dan Fisher
- Cargo carriers hunt creative ways to cut costs and provide better service
- Latin America remains strong as companies look to expand import-export businesses in South Florida
- Panama Canal expansion potentially a 'game changer' for Miami, South Florida
- U.S. trade tops $3 trillion in 2010, nearing 2008 record
- Egypt No. 1 buyer of U.S. tanks, big buyer of corn, soybeans
- Even with record trade, doubling exports a tall challege for South Florida
Government Affairs Connections
- Public policy experts from Caterpillar and Burger King weigh the benefits of local manufacturing
- Show Latin American governments how improving regulations help their economies, experts say
- Getting ahead of regulation is key to meeting challenges in Latin America, Mastercard, other executives say
- For public policy in Latin America, Alcatel-Lucent trying something new
- Alcatel-Lucent, Yahoo!, Visa mindful of growing Latin America's desire for revenues, regulation
- Chevron, FedEx decry lack of consistency, modernization in Central America
- For Yahoo, others in Latin America, sorting out internet regulation is complicated
- Latin America 'at difficult stage' in internet regulation
Marketing Connections
- Caterpillar, Marriott marry marketing and sales
- MasterCard explores reaching out to customers through innovative sponsorships
- Strengthening Chef Boyardee in Puerto Rico through technology and emotion
- Porsche, Discovery say build a meaningful CSR program before marketing it
- Marketing, IT departments must work together seamlessly in an ever-changing marketplace
- From high-tech to hospitality, Padilla now markets at Marriott Latin America
- Moving from veteran Telefonica to startup Celistics, executive explores ways to build a brand from scratch
- For Latin America-focused marketing directors, social media explosion is just one more task on long list
South Florida Business News
- Chopard keeps Latin America headquarters in Miami, expands office to 20,000 square feet
- Growing U.S. exports help keep the nation's trade deficit at bay
- South Florida-Venezuela trade remains strong despite latest political upheaval in Miami
- Miami trade flys by $100 billion thanks to gold, other precious metals
- Miami's booming trade with Germany to go unscathed by Lufthansa's cargo cuts
- Argentina's trade surplus rises, though it continues to import from the U.S. at record levels
- Ports at Los Angeles, New York and Houston lead U.S. trade
- What comes next for Central, South America up for debate at Latin Trade Symposium