In marketing a brand around the world, the best way to keep a consistent global image but also adapt to the special needs of individual local markets is a balancing act? Matt Rothschild, director of Marketing for phone maker Nokia in Latin America, explored that question at WorldCity’s Marketing Connections on March 19, seeking ways to strike the right balance between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods… Read More
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Robert Lee of Diaz Reus
Diaz Reus opens Shanghai office
Miami law firm Diaz Reus & Targ is expanding its global reach, having opened an office in China’s business capital, Shanghai.
Michael Diaz
The firm, whose managing partner Michael Diaz Jr., was recently featured in BusinessWeek, also has offices in Frankfurt, Germany, Caracas, and Dubai, United Arab Emirates as well as affiliate offices in Bogota and Sao Paulo.
The new office will be managed by law firm partners Robert Q. Lee and Adam Ehrlich, and associate attorneys Federico Tabja, Xiaomin (Samantha) Hu and Xin (Joe) Zhang. Lee will be a panelist at WorldCity’s next monthly Global Connections gathering, focused on China, on July 29.
“China’s growth rate and expanding middle class are reflective of the country’s continuing integration into the global economy,” said Lee. “From our Shanghai office we will help multinational clients achieve their objectives, while providing assistance to Chinese companies that want to grow their business.”
“For many years, our global law firm has seen a continuing high volume of trade and investment involving China, between the Americas, Europe and the Middle East,” said Diaz, the managing partner. “From our Miami, Florida base, we have taken advantage of current legal trends in order to expand our operations and offer our clients innovative, sophisticated and cost-effective legal solutions.”
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