In marketing a brand around the world, the best way to keep a consistent global image but also adapt to the special needs of individual local markets is a balancing act? Matt Rothschild, director of Marketing for phone maker Nokia in Latin America, explored that question at WorldCity’s Marketing Connections on March 19, seeking ways to strike the right balance between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods… Read More
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Sharp Electronics' Ed Fuller
Sharp's Fuller to speak at CEO Club
Ed Fuller, senior vice president of Sharp Electronics Latin America, will be the next presenting speaker at WorldCity’s CEO Club, an exclusive gathering for the top official at each of South Florida’s multinational companies.
The CEO Club, held every other month, is sponsored by Telefonica and hosted at the Hyatt Regency in Coral Gables. The next event is in August and by invitation only.
Fuller, who is responsible for the Caribbean as well as Latin America, oversees strategic planning, brand positioning, channel distribution, retail sales, product development, government relations and territory expansion.
Fuller, with nearly two decades of experience in the sales and marketing area, was previously Sharp’s associate vice president for sales and marketing Latin America, with responsibility for information systems and consumer electronics. Fuller previously worked for a divsiion of Richoh, Gestetner Export Corp.
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