To watch TV, read an email on your phone or download a video to your computer, you likely use satellite services. But most people don’t know how satellites work, how the satellite business operates or how explosive growth in demand for bandwidth may affect what we pay for communications. Carmen Gonzalez-Sanfeliu, vice president for Latin America and the Caribbean for Intelsat, demystified all that at WorldCity’s CEO Club on March 5, prompting a lively discussion into how modern communications is revolutionizing everything, from banking to real estate to even management.… Read More
WorldCity
South Florida Executives
Angelone wants to bring targeted ads to your cell phone
Maurizio Angelone
MyScreen CEO
Maurizio Angelone, with 15 years experience at Nokia, including heading its Latin America operation, has left the Finnish cell phone company to become the CEO and a member of the Board of Directors of MyScreen Mobile.
MyScreen wants to bring full-screen advertising to cell phones through both a permission-based model and an incentive-based one that allows subscribers to be compensated for full-screen ads that appear at the end of calls, based on demographic information they have provided. Mobile advertising revenues should be worth $19 billion by 2011, according to a study the company quotes.
Angelone will work from both a Miami office and the company’s Toronto headquarters.
“I am very excited to join the MyScreen team as we move forward in offering consumers the most relevant and richest possible mobile advertising experience in the least intrusive manner, while creating value for consumers, advertisers and brands,” he said.
Prior to joining MyScreen, Angelone spent 15 years with Nokia in senior executive roles, including his most recent position as global account head for one of Nokia’s largest customers, Telefonica, the Spanish company which has extensive operations in Europe and Latin America as well as Americas headquarters in Miami.
Prior to that, Angelone led Nokia’s Latin American division, which generated over $2 billion in revenue in 2007. Angelone’s relationships with global mobile operators, combined with his experience in developing new markets, strategic marketing and distribution channel development experience were the attraction for MyScreen.
The Latest From "CEO Club"
