When Juan Manuel Santos takes over as Colombia’s president in August, the Harvard-educated economist will continue many of the same pro-business, pro-U.S. policies of President Alvaro Uribe that helped transform their South America country into a magnet for foreign investment. But Santos, 58, plans to boost emphasis on creating jobs and modernizing the economy, now that the two-term Uribe has wrestled down Colombia’s once severe security problems — with Santos’ input as his former defense minister. Those are among the upbeat conclusions from participants at WorldCity’s Global Connections event held… Read More
WorldCity
South Florida Executives
Angelone wants to bring targeted ads to your cell phone
Maurizio Angelone
MyScreen CEO
Maurizio Angelone, with 15 years experience at Nokia, including heading its Latin America operation, has left the Finnish cell phone company to become the CEO and a member of the Board of Directors of MyScreen Mobile.
MyScreen wants to bring full-screen advertising to cell phones through both a permission-based model and an incentive-based one that allows subscribers to be compensated for full-screen ads that appear at the end of calls, based on demographic information they have provided. Mobile advertising revenues should be worth $19 billion by 2011, according to a study the company quotes.
Angelone will work from both a Miami office and the company’s Toronto headquarters.
“I am very excited to join the MyScreen team as we move forward in offering consumers the most relevant and richest possible mobile advertising experience in the least intrusive manner, while creating value for consumers, advertisers and brands,” he said.
Prior to joining MyScreen, Angelone spent 15 years with Nokia in senior executive roles, including his most recent position as global account head for one of Nokia’s largest customers, Telefonica, the Spanish company which has extensive operations in Europe and Latin America as well as Americas headquarters in Miami.
Prior to that, Angelone led Nokia’s Latin American division, which generated over $2 billion in revenue in 2007. Angelone’s relationships with global mobile operators, combined with his experience in developing new markets, strategic marketing and distribution channel development experience were the attraction for MyScreen.
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