South Florida is playing a pivotal role to help Haiti “build back better” from its devastating earthquake, because the area serves as the trade hub for the Caribbean nation and home to the largest Haitian community overseas, participants said at WorldCity’s Global Connections forum on Feb. 26. Businesses, nonprofits, universities and government agencies across South Florida all are mobilizing for Haiti, some working around the clock since the Jan. 12 quake that killed more than 212,000 people, left more than 1 million homeless and destroyed as much as 60 percent… Read More
WorldCity
South Florida Executives
Segre founded the group and was re-elected to lead it.
Lexi Segre
Axiss Advertising President
Lexi Segré, principal of Miami-based Brand-Blaze and Axiss Advertising, was re-elected president of the Global Creative Network at the group’s annual meeting in San Juan, Puerto Rico. This will be her second two-year term as head of the organization she founded in 2007.
The seven member agencies are La Factoria (Argentina), BMD & Asociados (Colombia), Magik (Dominican Republic), Grupo FGP (Panama), Coimagen (Peru) and ViceVersa (Puerto Rico). Axiss Advertising is the network’s Miami presence.
“GCN serves clients who plan to expand into new markets, and support those who want to reach specific targets anywhere in the world. The benefits are substantial and particularly useful in today’s challenging economy,” said Segré.
The network’s member agencies serve clients such as Abbott Labs, Alpina, Bacardi, Banco Interamericano, Carrier, Golds Gym, Hard Rock Café, Hertz, Nestle, Sony, Universal Studios and Western Union.
Currently vice-chair of the Greater Miami Chamber of Commerce’s marketing committee, Segré is a past-president of Women in International Trade’s Miami-chapter and is active in the University of Miami’s Business School mentor program.
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