It was to be the Latin American version of the Charles Dickens’ classic, a Tale of Two Cities. For Gustavo Lopez, vice president of Legal for Discovery Networks, Latin America and U.S. Hispanic, the discussion he was to lead at WorldCity’s Government Affairs Connections gathering on Feb. 26 was going to be about Buenos Aires and Bogota. More specifically, he wanted to talk about how utterly different was Discovery’s experience in working through knotty challenges with government regulation — this group might prefer the term intervention — in Argentina and… Read More
WorldCity
South Florida Executives
Segre founded the group and was re-elected to lead it.
Lexi Segre
Axiss Advertising President
Lexi Segré, principal of Miami-based Brand-Blaze and Axiss Advertising, was re-elected president of the Global Creative Network at the group’s annual meeting in San Juan, Puerto Rico. This will be her second two-year term as head of the organization she founded in 2007.
The seven member agencies are La Factoria (Argentina), BMD & Asociados (Colombia), Magik (Dominican Republic), Grupo FGP (Panama), Coimagen (Peru) and ViceVersa (Puerto Rico). Axiss Advertising is the network’s Miami presence.
“GCN serves clients who plan to expand into new markets, and support those who want to reach specific targets anywhere in the world. The benefits are substantial and particularly useful in today’s challenging economy,” said Segré.
The network’s member agencies serve clients such as Abbott Labs, Alpina, Bacardi, Banco Interamericano, Carrier, Golds Gym, Hard Rock Café, Hertz, Nestle, Sony, Universal Studios and Western Union.
Currently vice-chair of the Greater Miami Chamber of Commerce’s marketing committee, Segré is a past-president of Women in International Trade’s Miami-chapter and is active in the University of Miami’s Business School mentor program.
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