Avaya was a sponsor of the 2003 World Cup, hoping to take advantage of one of the largest global audiences. “A lot of people thought we were a Chinese watch manufacturer,” joked Andrea Padilla, the marketing director for Avaya’s Caribbean and Latin America operations, at WorldCity’s Marketing Connections event on Jan. 22. “It told us we had an issue.” Padilla was the discussion leader at the event, which is held six times per year and sponsored by HP. It is exclusively for marketing directors working for multinationals in South Florida.… Read More
WorldCity
South Florida Executives
Canon's Zulay Ciffoni is one of three members of the HR Connections Advisory Board
Zulay Ciffoni
Canon Human Resources Director
WorldCity announced today that is has appointed Canon’s Zulay Ciffoni to serve as one of the first three members of HR Connections Advisory Board.
At the same time, WorldCity accounced it has appointed two other members to the HR Connections Advisory Board, Carlos Hernandez of American Airlines and Laura Quevedo of Diageo, as well as three members to the new advisory boards for the CEO Club, Government Affairs Connections and Marketing Connections.
Ciffoni and the other 11 board members will be responsible for overseeing the growth and projection of their specific event series, all relatively new, and in helping WorldCity create the first “Best Practices Manual” for multinationals, with a heavy emphasis on Latin America.
“Laura brings experience and know-how to the advisory board, and we are grateful she was willing to serve,” said WorldCity President Ken Roberts. “Zulay has been engaged ever since we started the event series, always interested, always attentive and always willing to help the group.
“The human resources community in South Florida will benefit from her efforts on the advisory board.”
HR Connections is held six times per year and open to anyone overseeing human resourcesfor a multinational with either South Florida operations or an interest in Latin America. The sponsor is the University of Miami School of Business Administration.
The advisory board members for the CEO Club, which is also held six times per year for the top person at each of the roughly 1,100 multinationals in South Florida, will be Liz Alicea-Velez of Western Union, James Hogan of Medtronic and Henry Martinez of Discovery.
As is the case with most of the board members, the three oversee Latin America and, in some cases, have additional responsibilities.
The three board members for Government Affairs Connections, which is open to public policy officials at South Florida multinationals, are Don Johnson of FedEx, Rafael Jaen Williamson of Chevron and Malvina Longoria of MasterCard.
The three board members for Marketing Connections, open to top marketing officials with the South Florida-based multinationals, are Cesar Sebrosa of Ole/A&E, Roberto Ricossa or Nortel and Bertha Merikanskas of LAN. Both meet every other month, as do the CEO Club and Government Affairs Connections.
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