In marketing a brand around the world, the best way to keep a consistent global image but also adapt to the special needs of individual local markets is a balancing act? Matt Rothschild, director of Marketing for phone maker Nokia in Latin America, explored that question at WorldCity’s Marketing Connections on March 19, seeking ways to strike the right balance between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods… Read More
WorldCity
South Florida Executives
Javier Semerene
Orange Vice President
Orange Business Services, a division of the France Telcom, has appointed Javier Semerene as vice president, sales and marketing for Latin America.
Semerene joins the global communications provider from AT&T, where he held several management positions, such as regional vice president for the Middle East and Africa, and regional vice president of sales for Latin America. He has also held executive positions in Latin America for companies such as Xerox, Cascade Systems and Digital Data Publishing.
Orange Business Services has a presence in more than 31 countries in Latin America and the Caribbean and sales offices in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
“It’s an exciting time to be joining Orange Business Services,” Semerene said. “I look forward to leveraging my experience in the Latin American telecom and IT sector to support our growing business in the region and continue to provide our customers with leading-edge telecommunications solutions in this competitive market.”
Fluent in English, Spanish and Portuguese, Semerene is based in Miami.
France Telecom serves more than 177 million customers in five continents, two-thirds of which are Orange customers
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