South Florida is playing a pivotal role to help Haiti “build back better” from its devastating earthquake, because the area serves as the trade hub for the Caribbean nation and home to the largest Haitian community overseas, participants said at WorldCity’s Global Connections forum on Feb. 26. Businesses, nonprofits, universities and government agencies across South Florida all are mobilizing for Haiti, some working around the clock since the Jan. 12 quake that killed more than 212,000 people, left more than 1 million homeless and destroyed as much as 60 percent… Read More
WorldCity
South Florida Executives
LAN's Bertha Merikanskas will serve on the Marketing Connections advisory board with Roberto Ricossa of Nortel and Cesar Sabroso of A&E Ole Networks.
Bertha Merikanskas
LAN Airlines Marketing Communications Manager
WorldCity announced today that is has appointed Bertha Merikanskas of LAN to serve as one of the first three members of the Marketing Connections Advisory Board.
At the same time, WorldCity accounced it has appointed two other members to the Marketing Connections Advisory Board, A&E Ole Network’s Cesar Sabroso and Nortel’s Roberto Ricossa, and three members each to the HR Connections Advisory Board, the Government Affairs Connections Advisory Board and the CEO Club.
Merikanskas and the other 11 board members will be responsible for overseeing the growth and projection of their specific event series, all relatively new, and in helping WorldCity create the first “Best Practices Manual” for multinationals, with a heavy emphasis on Latin America.
“WorldCity has worked with LAN over the years, and with Bertha specifically. She attended the first Marketing Connections event, the only one to dats, and immediately contributed,” said WorldCity President Ken Roberts. “We are glad to have LAN at the table because of their importance to the multinational business community here.
“Bertha should team well with Cesar and Roberto on making Marketing Connections a fun and successful event series while contributing to the Best Practices manual as well.”
Marketing Connections is held six times per year and open to anyone overseeing marketing for a multinational with either South Florida operations or an interest in Latin America. HP is the sponsor.
The advisory board members for the CEO Club, which is also held six times per year for the top person at each of the roughly 1,100 multinationals in South Florida, are Liz Alicea-Velez of Western Union, James Hogan of Medtronic and Henry Martinez of Discovery.
As is the case with most of the board members, the three oversee Latin America and, in some cases, have additional responsibilities.
The three board members for Government Affairs Connections, which is open to public policy officials at South Florida multinationals, are Don Johnson of FedEx, Rafael Jaen Williamson of Chevron and Malvina Longoria of MasterCard.
The three chosen to serve on the HR Connections Advisory Board are Laura Quevedo of Diageo, Carlos Hernandez of American Airlines and Zulay Ciffoni of Canon.
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