In marketing a brand around the world, the best way to keep a consistent global image but also adapt to the special needs of individual local markets is a balancing act? Matt Rothschild, director of Marketing for phone maker Nokia in Latin America, explored that question at WorldCity’s Marketing Connections on March 19, seeking ways to strike the right balance between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods… Read More
WorldCity
South Florida Executives
Guerrero is Bupa's new head of communications
Beatriz Guerrero
Bupa Latin America and Caribbean Head of Communications
Beatriz Guerrero has been appointed as head of Communications for Bupa Latin America and the Caribbean, the British company announced.
Guerrero has two decades of experience in the industry. She most recently served as assistant vice-president, corporate communications officer, at one of South Florida’s leading foreign-owned financial institutions. Previously, she was the media and public relations specialist for Miami Children’s Hospital, and has done communication consulting for numerous South Florida-based companies.
“We’re thrilled to welcome Beatriz to our team,” said Ricardo Gonzalez, Bupa’s director of Strategy and Development in Miami, “Her extensive experience in corporate communications brings in a wealth of expertise to Bupa as we position our company for continued strategic growth in the region.”
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