In marketing a brand around the world, it’s a tough balancing act to build a consistent global image but also adapt to the special needs of local markets. Matt Rothschild, marketing chief for phone maker Nokia in Latin America, explored the challenge at WorldCity’s Marketing Connections, seeking to tips to best navigate between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods and helpful insights from fellow Latin American regional… Read More
WorldCity
South Florida Executives
D'Sa oversees the apparel company's sourcing in Latin America and the Caribbean
Mark D'Sa
Gap Senior Director, Global Sourcing, Latin America
Mark D’Sa, Gap’s senior director for Global Sourcing in Latin America, will be one of two featured speakers at WorldCity’s Trade Connections event on Dec. 16.
D’Sa will be joined by Jonathan Bales, the global operations manager for the cruise industry for Hellmann Worldwide Logistics.
WorldCity’s Trade Connections is head quarterly for the executives participating in South Florida’s $90 billion import-export community. The event is sponsored by Seaboard Marine and Miami International Airport.
WorldCity President Ken Roberts will also offer projections on South Florida’s leading trade partners for 2010.
The event is from 8 a.m. to 9:30 a.m. at the Hotel Sofitel, 5800 Blue Lagoon Drive, Miami. For information about attending, contact Tak Takasu, director of Community for WorldCity at 305-441-2244 or at ttakasu@worldcityweb.com.
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