In marketing a brand around the world, the best way to keep a consistent global image but also adapt to the special needs of individual local markets is a balancing act? Matt Rothschild, director of Marketing for phone maker Nokia in Latin America, explored that question at WorldCity’s Marketing Connections on March 19, seeking ways to strike the right balance between headquarters’ top-down push for global efficiency and local office calls for bottom-up innovation. “I’m in the middle of a sandwich — in a regional role,” said Rothschild, drawing nods… Read More
WorldCity
South Florida Executives
Pete De La Torre
Doral Business Council Executive Director
De La Torre is chamber’s new director
Pete De La Torre has been promoted from the development director to the executive director of the Doral Business Council.
The Doral Business Council is an advocate and non-profit organization for economic development and business promotion for Doral.
“Officially naming Pete as the executive director further strengthens our role in the community and our ability to meet the needs of our members,” said Ralph Sanchez, the current DBC chairman.
De La Torre has been with the Doral Business Council for four year. Prior to joining the DBC, he was in the financial services business.
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