15 March 2011
Brazil’s polling and market research group IBOPE has purchased New York-based polling group Zogby International to expand in the U.S. market.
The duo have formed IBOPE Zogby International, a non-partisan company with offices in Miami, Washington, D.C. and Utica, N.Y,
IBOPE Group has offices in 15 countries and is a leader in its field in Latin America and the Caribbean. Zogby International, founded by John Zogby in 1984, is well-regarded for research in the United States. Together, the companies can expand their strength and reach in the Americas, executives said.
IBOPE Zogby International remains privately-held, managed by Chief Executive Officer Kjell de Orr, who has more than 15 years of experience at leading international research firms.
Its board of directors includes Kjell de Orr; John Zogby; Marcia Cavallari, chief executive of IBOPE Inteligência of Brazil; Marcelo Kac, Latin American business and operations executive director for IBOPE Inteligencia of Brazil and his Highness Prince Turki bin Khalid al Saud, the company announced.
For more information on IBOPE Zogby International, visit www.ibopezogby.com.
For more information on IBOPE Group founded 68 years ago, visit www.IBOPE.com.