Patrick Renvoisé is Chief Nueromarketing Officer and Co-Founder of SalesBrain, a company founded in 2002 that uses neuroscience to help corporations increase sales. As a neuromarketing expert, he has closed more than $3 billion worth of business transactions to NASA, Boeing, Shell, Canon, BMW, Airbus, and more.
Renvoisé has delivered several keynote presentations on how to effectively apply what we know about the brain to marketing, including a TEDx talk: Is There a Buy Button Inside the Brain?
Renvoisé has a master’s degree in Computer Science from the National Institute of Applied Sciences in Lyon, France. His co-authored book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, has sold more than 200,000 copies and has been translated in 12 languages.